Paula Scher on Design
“In the beginner’s mind, there are many possibilities. In the expert’s mind there are few.”
-Zen master Shunryu Suzuki
Paula Scher has a new video on Ted.com; she discusses the differences between serious design and solemn design. Serious is better, as she defines it – it’s when you’re not afraid to break rules and explore, largely because you don’t know any better anyways. Solemn design is when something becomes so familiar it’s an exercise, or so popular that it’s originality and playfulness is gone. Solemn happens when work becomes work, more a chore than a delight. This designer’s done some great (serious) work – it’s a video worth the watch.
What do you think?